When have you last looked at the human experience? How can your organisation break out of the efficiency-first mindset to elevate the experiences of your customers, workforce, and business partners?

Global turmoil driving chronic market volatility has created an equities mis-pricing nirvana for active fund managers. This is terrible news for listed companies who want long term investors and fully valued securities. Here are 5 things listed companies need to do to get on top it it and get their message heard.

Fake medicine delivers five or ten times the profit margin of actual drugs that cost hundreds of millions to research, develop, test (in rigorous clinical trials over years), perfect, gain regulatory approval for and finally manufacture. Bogus ‘medicines’ and ‘nutriceuticals’ skip all that expensive run-around. Collect a couple of celeb endorsements, add some marketing and happy days – krill oil for all my friends! Kaching!

Managers tend to feel that strategy should approach perfection. But given that strategy is primarily about revenue rather than cost, perfection is an impossible standard. At its very best, strategy can only shorten the odds of a company’s bets. Managers must internalize that fact if they are not to be intimidated by the strategy-making process.